You want to explain something in a concise and playful manner, so it suits pretty much everyones taste? A 2D or 3D animation is most definitely the way to go. An animated film is the common name for a movie in which no live action actors are used. Instead drawn (cartoon) pictures are used, or lifeless matter (such as clay figurines) which are filmed in a single image technique. This means the images are shot frame by frame. Animation is trending nowadays because of new techniques used by computers which make the process of making an animation much easier then a couple of years ago. In this day and age 2D and 3D animated films are forms of media which can\’t be left out and can be used as a great way to promote your company, product or service. Our team of experienced animators and illustrators made some top notch productions for both TV and the internet. The production of an animated film starts with a partner on who you can trust and build, and we gladly want to be that partner
Watch an example here: https://vimeo.com/56427203
An “Explanimation” is an animated film in which one explains a particular thing or process. This term is a well known phenomenon in the United States which now is also used here in the Netherlands. A process is explained in a playful and easy to understand way. This process is made clear by the means of animations and (often) an accompanying voice-over. An explanimation makes a complex subject simple to understand and could make the threshold for a “call to action” much lower resulting in higher conversions. This explanimation can also be spread out through a diverse number of feeds by the means of a sharp-cut social media strategy or as a section from a major social media campaign. This, often short, film is also very suitable as an instruction film or as support while doing a product presentation.
Watch an example here: https://vimeo.com/56427203
After Effects movie
If you don’t have have a big enough budget for an animated film, but you still want beautiful effects in your film, there is also the option to choose for an existing template. This will make your film less unique, but sometimes gives your film that extra bit of juice it needs to impress your audience.
Watch an example here: https://vimeo.com/104301269
Visual Effects movie (VFX)
In cinema, but even in TV commercials, this is a well know term. To make something which doesn’t exist look as real as possible in post-production. This is done digitally with both 2D and 3D visual effects.
Watch an example here: https://vimeo.com/88679615
1. Your idea
we’d love to talk with you about the possibilities and look what animation could offer you or your company. Whether you’re about a commercial, company film, explanimation, instruction film or VFX movie, everything is possible with animation. Together we’re going to look at your idea, discuss the best way to apply the film and how we can reach the desired user group.
Cooperation is very important to us. From the very start we want good and frequent consultation. Especially in the beginning of the process this is essential for translating your story into animation. With your ideas, goals and concept we discuss the possibilities and the direction we want to go. All of this can be done at ours or your location.
After our brainstorm session we are capable to come up with a concrete concept. This concept will primarily consist out of sketches, mood impressions and a lot of contact between us and yourself. This particular process could be finished very quickly if sufficient contact is possible.
4. Music and voice-over
Now it’s time to choose some fitting music and the voice-over(s). This will be submitted to you and is very important. The music and/or voice could break or make the film. The music could consist out of a piece of music composed especially for your film or existing duty free music. The voice-over will be recorded by a professional voice-actor.
When the concept is approved on all the different aspects we can start with the production. We’ll begin by designing all the different objects and characters in 2D or 3D. Entire surroundings will have to be modeled.
Now we’ll be adding details to all of the characters in the form of clothing, eye color, skin tone etc. and to the surroundings. Things like chairs and tables, all the way to clouds and the leaves on a tree have to be textured to fit the style of the animated film.
All of the characters will be applied with a so called “rig”. (a controllable bone structure) This way we can give the characters certain expressions and make them move as we please.
When all the 2D and 3D work is, for the most part, completed we can begin with making an animatic. (moving storyboard) With a moving storyboard we can show the timing of all the characters and objects. This way we can clearly determine the general flow of the animated film and make some early changes if necessary. This purely about coarse movements, camera angles and most importantly timing. The timing is mainly synched with the music and the words of the voice-over
Now it’s time for the real animating to begin. After both of us approved the animatic we start with animating the characters and making their legs, feet, torso, arms, hands and even eyes move in the right way.
After this we’ll be adding the correct lighting (which will create shadows) and determine the general mood of the animated film. When this is done we’ll have to export everything from the software to a video. This what we call “rendering”. In this process thousands of images will be produced, 25 images for every second of video. For every image the correct lighting and material has to be calculated, a very laborious process. For this process we’ll be using a “renderfarm”. This is a room with about 30 computers which’ll be doing nothing else then generating images and ultimately converting them to video.
In post-production we’ll be going to edit the final product. After all the images are converted into video we can start editing and adding visual effects like particles, explosions, light effects etc. We’ll also apply color grading and make the experience match the story you want to tell your viewers. We’ll also be adding text and , if desired, (animated) logo’s in post-production.
12. Animated film
At this point your animated film is ready for you to download. We’ll be sending all of the files digitally and make sure you’ll receive a link to the Vimeo version unless we discussed otherwise. Now it’s time to enjoy and celebrate the final product which together we made possible!
Watch an example here: https://vimeo.com/130920856